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Shoes don't come in vague sizes. Why should socks be any different? Lenor understands the special relationship people have with clothes and gives them the care they deserve.
We designed and produced a limited edition range of socks in four exact EU sizes; 37, 38, 39 and 40. A Facebook promotion was created and fans that wrote their own ode to socks received a pair in their size.
Our special edition socks were gone in a day. We made people rethink the fit of their socks and reminded them to care for their clothes with Lenor. Because it's more than laundry.
This project won bronze at the 2016 Deutscher Design Club Awards (Brand Communication).
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