The moment we believe that we know everything, is the moment we stop listening to the people we’re designing for.
I always look for new ways to grow and always think about design with genuine curiosity.
The thing I loved most about my years in advertising was the moment where everything clicks together and you realise you’ve found a brand new interesting way to solve a problem.
There should always be time to stand back and ask this question. I want to create moments that users remember. Having the right people around me can also help create a fertile environment for this thinking.